My List of Publication

Monash University (2004 - 2013)

Conference Papers:

Wong, C.C., Hiew, P.L. (2005). The State of Deployment and Adoption of Mobile Services in Malaysia: A Comparative Study. Paper presented in International Conference on E-Commerce, January 10-11, Selangor, Malaysia.

Wong, C.C., Hiew, P.L. (2005). The Current State and the Evolutionary Pathway of Telcos in Malaysia. Paper published in 5th Annual Hawaii International Conference on Business, May 26-29, Hawaii, United States of America.

Wong, C.C., Hiew, P.L. (2005). The State of Deployment of Mobile Services and the Evolutionary Pathway of Telcos in Malaysia. Paper presented in International Conference on Information and Communication Technology in Management 2005, May 23-25, Melaka, Malaysia.

Wong, C.C., Hiew, P.L. (2005). Mobile Entertainment: Model Development and Cross Services Study. Paper published in IEEE 2nd International Conference on Service Systems and Service Management, June 13-15, Chong Qing, China.

Wong, C.C., Hiew, P.L. (2005). Drivers and Barriers of Mobile Entertainment Diffusion: Empirical Study from a Malaysian Survey. Paper published in IEEE 2nd International Conference on Service Systems and Service Management, June 13-15, Chong Qing, China.

Wong, C.C., Hiew, P.L. (2005). Mobile Entertainment: Review and Redefine. Paper published in IEEE 4th International Conference on Mobile Business, July 11-13, Sydney, Australia.

Wong, C.C., Hiew, P.L. (2005). Factors Influencing the Adoption of Mobile Entertainment: Empirical Evidence from a Malaysian Survey. Paper published in IEEE 4th International Conference on Mobile Business, July 11-13, Sydney, Australia.

Wong, C.C., Hiew, P.L. (2005). Diffusion of Mobile Entertainment in Malaysia: Drivers and Barriers. Paper published in International Conference on Telecommunication and Electronic Commerce, April, Istanbul, Turkey.

Wong, C.C., Hiew, P.L. (2005). Correlations between Factors Affecting the Diffusion of Mobile Entertainment in Malaysia. Paper published in ACM 7th International Conference on Electronic Commerce, August 15-17, Xi An, China.

Wong, C.C., Vaithilingam, S., Nair, M. (2011). Adoption of Mobile Advertising: Empirical Evidence from a Malaysian Survey. Paper published in the IEEE International Symposium on Technology and Society, May 23-25, Chicago, Illinois, USA.

Wong, C.C., Vaithilingam, S., Nair, M. (2013).  Attitudes of Different Segments of Consumers towards Mobile Advertising: A Study of Mobile Subscribers in an Emerging Market. Paper presented at the 14th International Academy of Management & Business (IAMB) Conference, 2013, San Antonio, Texas, USA.


British Telecommunications (Malaysian Research Centre) (2005 - 2010)

Conference Papers:

Wong, C.C., Hiew, P.L. (2005). Mobile Entertainment in Malaysia: Consumer Survey. Paper presented at The 3rd International Conference on Advances in Mobile Multimedia, September 19-21, Kuala Lumpur, Malaysia.

Wong, C.C., Hiew, P.L. (2005). Survey of Mobile Entertainment Consumers in Malaysia: A Statistical Analysis. Paper presented at International Statistics Conference, December 27-31, Selangor, Malaysia.

Wong, C.C., Hiew, P.L. (2006). Mobile Entertainment in Malaysia: An Empirical Study of Youth Segment. Paper presented at The 51st ICSB World Conference, June 18-21, Melbourne, Australia.

Wong, C.C. (2007). Success Factors for the Emerging Mobile Advertising Value Chain. Paper published in 5th International Conference on IT in Asia, July 10-12, Kuching, Sarawak.

Wong, C.C., Hoh, Simon, Hiew, P.L. (2007) Value Proposition of Mobile Instant Messaging. Paper published in IEEE International Symposium for Information Systems & Management, July 25-28, Shanghai, China.

Wong, C.C., Tan, C.M., Hiew, P.L. (2005). Early Assessment of WLAN/ BWA Exploitation Opportunities in Asia Pacific. Paper presented at IADIS International Conference on E-Commerce, December 9-11, Porto, Portugal.

Wong, C.C., Tan, C.M., Hiew, P.L. (2005). Business Scenarios Assessment in Healthcare and Education for 21st Century Networks in Asia Pacific. Paper published at 8th International Conference on Enformatika, System Sciences and Engineering, October 26-28, Krakow, Poland.

Wong, C.C., Tan, C.M., Hiew, P.L. (2006). The Current Trends and Future of Broadband Wireless Access Market in Asia Pacific. Paper presented at 6th Hawaii International Conference on Business, May 25-28, Honolulu, Hawaii.

Ko, Y.F., Tan, Wong, C.C., Sim, M.L., (2006). Usage Scenarios Assessment in the Provisioning of BWA for Users on the Road in Asia Pacific. Paper presented at 3rd International Conference on Business and Information, July 12-14, Singapore.

Tan, C.M., Wong, C.C. (2006). Wireless Broadband Race: Friend or Foe. Paper presented at IEEE 5th International Conference on M-Business, June 25-26, Copenhagen, Denmark.

Wong, C.C. (2006). Wireless Communication Technologies in the Emerging Markets in Asia Pacific. Paper presented in International Conference on Network and Mobile Computing, August 28-29, Seremban, Malaysia.

Tan, C.M., Wong, C.C. (2007). Wireless Technologies of Tomorrow: A Complementary Comparison. Paper presented at Conference on IT Research and Applications (CITRA), April 4-5, Selangor.

Wong, C.C., Low, L.Y. Andy, Hiew, P.L. (2006). Business Model Analysis of Seamless Access in South East Asia. Paper published at 2nd International Conference on Web Information Systems and Technologies, April 11-13, Portugal.

Wong, C.C., Low, L.Y. Andy, Hiew, P.L. (2006). Fixed-mobile Convergence: Creating Values with Appropriate Business Models in Asia Pacific. Paper presented at IEEE 2nd International Conference on Information and Communication Technologies, April 24-28, Syria.

Wong, C.C., Low, L.Y. Andy, Hiew, P.L. (2006). Seamless Access in Asia Pacific: Opportunities and Challenges. Paper published at 5th WSEAS International Conference on Electronics, Hardware, Wireless and Optical Communications, February 18-20, Madrid, Spain.

Wong, C.C., Hoh, Simon (2006). Value Propositions of Context Aware Mobile Technologies. Paper presented at 3rd International Conference on Business and Information, July 12-14, Singapore.

Hoh, Simon, Wong, C.C., Devaraju, Anusuriya (2008). A Context Aware Framework for User Centered Services. Paper presented at 21st International Symposium on Human Factors in Telecommunication, March 17-20, Kuala Lumpur.

Wong, C.C., Hoh, Simon, Hiew, P.L. (2008). Mobile Service Convergence Opportunities in Asia. Paper presented at 21st International Symposium on Human Factors in Telecommunication, March 17-20, Kuala Lumpur.

Tan, Han Lun, Wong C.C., Kho, Jason, Hoh, Simon (2008) Simple Mobility Configurator: Block Programming for the Non-experts. Paper presented at IEEE International Symposium for Information Systems & Management, October 14-16, Dalian, China.

Hoh, Simon, Wong, C.C. (2008) Enriching Context-aware Solution: Challenges and Issues. Paper presented at IEEE International Symposium on Information Technology, August 26-29, Kuala Lumpur, Malaysia.

Tan, Han Lun, Wong, C.C., Kho, Jason, Hoh, Simon (2008) Moving Towards and Era of Creativity and Growth: Co-creating with Customers. Paper presented at IEEE International Symposium on Information Technology, August 26-29, Kuala Lumpur, Malaysia.

Tee, Shu Hui, Lee, Sheng Chyan, Hoh, Simon, Wong, C.C., Tan, Han Lun (2008) An Initial Framework for Predictive End-user Application Trigger. Paper presented at IEEE International Symposium on Information Technology, August 26-29, Kuala Lumpur, Malaysia.


Doctoral Research Conference

Wong, C.C. (2008) Enabling Ecosystem for Mobile Advertising in an Emerging Market, Monash University Doctoral Colloquium, December 4-5, Genting Highlands, Pahang, Malaysia.

Wong, C.C. (2009) Enabling Ecosystem for M-Advertising in a Developing Market: The Case of Malaysia, Monash University Faculty Doctoral Research Conference, October 19-20, Flowerdale, Victoria, Australia.
Award: Best Presenter Award

Wong, C.C. (2009) Enabling Ecosystem for Mobile Advertising in an Emerging Economy, Monash University Doctoral Colloquium, December 14-16, Langkawi, Kedah, Malaysia.


Journals:

Wong, C.C., Hoh, Simon (2007). Context Aware Systems in Converged Networks. Paper published in Encyclopedia of Mobile Computing and Commerce: Volume 2, Victoria, Australia.

Anusuriya Devaraju, Norazlin Mohamed, Muhammad Suhaizan Sulong, Wong Chin Chin, A Practical Approach to Web Application Development, Venton Publishing Sdn Bhd, 2007. (Text Book)

Wong, C.C., Low, L.Y. Andy, Hiew, P.L. (2006). Prospects for Fixed-mobile Convergence in Asia Pacific. Paper published at WSEAS Transaction on Communications.

Wong, C.C., Tan, C.M., Hiew, P.L. (2005). Business Scenarios Assessment in Healthcare and Education for 21st Century Networks in Asia Pacific. Paper published in Transactions on Cybernetics, Informatics and Systemic, vol. 10.

Wong, C.C., Kruse, G. (2007). Converged Service Opportunities Supporting Multi Site Corporate Enterprise. Paper published in BT Technology Journal, April, vol. 25, no. 2.

Wong, C.C., Tan, C.M., Hiew, P.L. (2007). Snapshot Assessment of Asia Pacific WLAN/ BWA Business Scenarios. Paper published in Encyclopedia of Mobile Computing and Commerce: Volume 1, Victoria, Australia.

Wong, C.C., Hiew, P.L. (2007). What is Mobile Entertainment? Paper published in Encyclopedia of Mobile Computing and Commerce: Volume 2, IGI Global, ISBN-10: 1599040026, ISBN-13: 978-1599040028.
Ng, H.S., Sim, M.L., Tan, C.M., Wong, C.C. (2006). Wireless Technologies for Telemedicine. Paper published in BT Technology Journal, April, vol. 24, no. 2.

Patmore, J., Wong, C.C., Dwyer, N., Watkins, S., Hessey, S. (2008), Is the Web The Ultimate Social Network? BT Innovation E-Zine, January
The Innovation e-zine is published by BT Group Communication Services. The e-zine's aim is to show customers how BT's innovation technology solutions are being developed and used in today's competitive marketplace.


Patents:

Hoh, Simon, Wong, C.C., Tan, H.L., Mobile Communications Device, A31843

Hoh, Simon, Wong, C.C., Tan, H.L., Re-directing Calls, A31706

Hoh, Simon, Wong, C.C., Tan, H.L., Social Search Engine, A31865


Business Reports:

Wong, C.C., Tan, C.M., (2006) Early Assessment of WLAN/ BWA Exploitation Opportunities in Asia Pacific, BT Business Report, April

Wong, C.C., Tan, C.M. (2006) Snapshot Assessment of Asia Pacific WLAN/ BWA Business Scenarios, BT Business Report, April

Wong, C.C. (2006) Ongoing Monitoring of Worldwide and Regional Commercial and Business Development and Trends in Mobile Web Services, BT Business Report, April

Wong, C.C., Low, L.Y. Andy (2006) Scenario and Business Model Analysis of Seamless Access in South East Asia and Selected Asia Pacific Countries, BT Business Report, July

Wong, C.C., Low, L.Y. Andy (2006) Scenario and Business Model Analysis of Seamless Access in Europe, BT Business Report, July

Wong, C.C., Low, L.Y. Andy (2006) Scenario and Business Model Analysis of Seamless Access in America, BT Business Report, July

Wong, C.C., Hoh, Simon (2007) Value Proposition of Mobile Instant Messaging, BT Business Report, July

Wong, C.C., Hoh, Simon (2007) Identifying Mobile Service Convergence Opportunities in South East Asia, BT Business Report, January

Wong, C.C., Tan, C.M. (2007) Technology Analysis: Opportunities in Asia Pacific Region (Mobile TV), BT Business Report, January

Wong, C.C., Tan, C.M. (2007) Technology Analysis: Opportunities in Asia Pacific Region (IPTV), BT Business Report, January

Wong, C.C., Tan, C.M. (2007) Technology Analysis: Opportunities in Asia Pacific Region (3G Evolution), BT Business Report, January

Wong, C.C., Hoh, Simon (2007) Simplicity: C2C Solutions – A Research Report, BT Business Report, June

Tan, H.L., Wong, C.C. (2007) MobileXpress Futures: Challenges and Opportunities, BT Business Report, October

Wong, C.C. (2008) Current State of Mobile Advertising in Emerging Market, BT Business Report, September

Wong, C.C. (2008) Understanding Business Models, BT Business Report, September


Reviewer for the following conferences:

Reviewed 3 papers for IEEE GLOBECOM (2006) Wireless Communications and Networking Symposium, November 27-December 1, San Francisco, CA, USA

Reviewed 1 paper for IEEE Vehicular Technology Magazine (2008)


Session Chair for the following conferences:

Chaired Computer Information Systems session in 6th Hawaii International Conference on Business, May 25-28, Honolulu, Hawaii, USA.


Teaching assistant for the following subjects:

Professional Communication (Monash University, Year 1, Undergraduate), 2004

Project Management (Monash University, Year 2, Undergraduate), 2004


My Wikipedia Entry:

Mobile Entertainment